Kestrel FitnessMonthly reporting retainer

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What Northfold recommended, what you decided, and what the numbers did afterwards. A change is recorded as observed unless there is a comparison group.

2 of 3 decided

Recommendations and decisions

Status on Oct 1. An undecided recommendation is shown with its age.

Waiting on Kestrel1

  • Third recommendation from the August packNo answer for 18 days

Accepted2

  • Call program for members inactive 21 daysRunning; changes recorded as observed
  • Pricing reviewWith the Kestrel pricing team

Definitions to decide3

  • Paid members beside Active membersBefore Oct 5
  • Trial conversion rateCorporate trial passes, since Sep 25
  • Average membership lengthCooling off cancellations, rerun in progress

Follow-up tasks

Owners and dates for each accepted recommendation and each definition decision.
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Where the recommendations stand

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